The Penny Shop is a woman-owned small business based in Evanston that sells art and amenities from local or small creators. As a startup local store, their brand relied on brand visibility and SEO for discovery.
Background
Adobe Suite, Photoshop, Illustrator, Canva, Yelp, Google Suite, Square, Google Business, Instagram, Facebook, Reels, Marketing, Graphic Design, Photography, Market Research, Communications, Secondary Research, Brand Identity, Search Engine Optimization, Advertising, Web Design
Techniques/Tools Used
The Penny Shop
As a Social Media Coordination Intern, I created engaging graphics to grow the brand following by over 200%. Alongside this, I designed and maintained their online shop to increase outreach beyond the local community.
My Role
Social Media Coordination Intern (May 21 - Aug 21)
Duration
Social Media Graphics/Photography
Web Design
